The Importance of Search Engine Marketing
Depending on your niche, a top ranking for a competitive or even semi-competitive keyword is often difficult
and sometimes very hard to achieve in the short-run.
Consider a semi competitive keyword. A good
position of that keyword might bring you i.e. an additional 100 unique visitors
But what can you do if you can't achieve a top rank? What if the top
positions are taken by wiki's, .edu's, established forums or authority sites with 10,000s of backlinks?
How can you
compensate for this lost opportunity traffic and still keep up with your competitors?
The most obvious and ethical way is to
find and optimize for 10 less competitive keywords which bring in approx. 10 unique visitors per day as 10 * 10 also equals 100 unique visitors.
In order to do this, you'd usually build the additional pages optimized around every keyword,
while producing the content and taking the conventional on-site and off-site optimization factors
If you are dealing with multiple keywords and doing everything manually,
producing, optimizing and publishing can become time-consuming and eat tremendous amounts
of resources. A content management system might help to some extend but it's still going to take you time to produce, enter and optimize the content.
Often things don't quite work out the way planned and you end up wasting
time and valuable resources which should have been invested differently...
At osHelpers, we offer various tools which help you automate the above processes. We have developed several search engine marketing applications which focus on driving more targeted traffic to your site. The latest brainchild from the Spectrum family - our search engine marketing division - is Saturator v.2.7.
Spectrum Saturator v. 2.7
Spectrum Saturator is automated and database driven search engine marketing software developed by osHelpers; simply a standalone application designed to increase your websites' search engine saturation.
Currently Saturator 2.7 is undergoing final beta testing and might be released to the public in early June. Depending on your business model and standings of your current website, increasing search engine saturation may or may not be the most optimal SEO strategy for your business. Therefore we provide consulting, keyword research and search engine optimization programs in combination with our search engine marketing applications.
Please contact us for a preliminary analysis of your website and business model and to find out what we can do for you.
If you are interested in any of the search engine marketing software
presented on this website, please open a support ticket