Hosting Plan Primer By Matt Jackson
All Web sites require hosting, and if you own a Web shop, it is especially
important to find a company that offers plans for e-commerce. These days, more
companies cater to e-tailers, providing packages that serve their specific
needs, so it's wise to capitalize on the trend. The basic needs of any online
store include back-end functionality that lets you manage a product catalog,
exceptional site security, secure certificates and the integration of a payment
gateway. We explain these functions and offer some tips on what to consider when
shopping for a host.
Product Catalog And Shopping Cart Software The product catalog is
arguably the most important part of any e-commerce venture. Not only will site
visitors need to intuitively access and navigate the catalog, but the site
administrator also needs to quickly and efficiently maintain product listings,
prices, promotions, shipping costs and much more. For a small e-commerce site
with only a few items, this isn't as big a consideration as it is for a store
offering hundreds or even thousands of products. Still, care should always be
taken when looking for hosts, to ensure that they offer appropriate
applications.
Site Security Site security is also paramount. Many customers will
be unwilling to make any purchase from a site that does not offer the
appropriate level of security. SSL (Secure Socket Layer) certificates can be
purchased from certificate registrars, but some hosting plans, albeit a
relatively select number, offer them as part of the package.
The use of a secure server means exceptional security and is depicted in
users' browsers by a padlock symbol and through the addition of an s in the URL
(https instead of http). This promotes a sense of trust and reliability that
will offer shoppers peace of mind, which in turn, will boost the bottom line.
Payment Gateway Software And Merchant Accounts In order to sell
products online and accept credit card and debit card payments it is necessary
to use a payment gateway and merchant account. Although some services
effectively combine the two, the most popular service being PayPal, these can
prove more costly in the long run. It is prudent to offer customers flexibility
when it comes to payment options to maximize your sales.
Disk Space And Bandwidth In addition to these features, you should
also consider the amount of disk space and bandwidth that your online store
requires. Hosting accounts vary wildly in terms of the limits they set for both
of these.
- Disk space is the amount of space that a Web site is allowed on a server.
Typically, e-commerce sites contain a large number of pages and generally also
include images and occasionally videos. All of this adds up to a high disk space
demand.
- Literally speaking bandwidth is the capacity that a network connection can
carry at any time. In the case of hosting accounts, bandwidth is determined by
the amount of data served to all visitors in the space of a month, and again,
varies greatly from one hosting plan to the next.
Hosting And Your Budget Finally, cost implications will obviously
play a factor. No business, including an online store, can survive without
maintaining a realistic budget. Budget e-commerce hosting accounts are out there
if you know where to look. Just remember to consider all the features you need
and to budget for the addition of these extra options. If you're looking for a
hosting provider, or thinking of switching, we'll help you get started by
outlining three that offer excellent e-commerce plans.
Website Source — All Round
Performer Website Source offers a range of e-commerce plans that are
arguably the best available for the money. They are feature rich and should fit
within any Webmaster's or business budget. The least expensive package is $6.85
per month and offers 50GB of bandwidth and 5,000MB of storage, which should be
ample for even medium-sized online stores. This package also lets you host an
unlimited number of Web sites, too, making it perfect for the small network
owner. Also included is an OsCommerce shopping cart that provides the intuitive
product catalog we discussed earlier.
More advanced packages range in price from $14.55 per month for 90GB
bandwidth and 7,000MB of disk space to $129 per month for dedicated server plans
that provide use of an entire server. All of these advanced packages provide
Miva Merchant 5 shopping cart software, which is more advanced than OsCommerce
software, and designed for larger e commerce stores.
All Website Source plans also include a free setup of the Authorize.net
payment gateway software and the use of shared SSL certificates. Dedicated
server customers also receive impressive discounts for Web site specific SSL
certificates.
LunarPages — Most Powerful The
LunarPages e-commerce hosting plan is more expensive than the Website Source
plan, however, it offers a lot more for the money and is more closely suited to
the needs of larger online stores. All LunarPages plans offer the software you
need to get your store up and running. They also provide a shared SSL
certificate making them a good value.
The basic plan costs $6.95 per month and provides an impressive 800GB per
month of bandwidth and 35,000MB of storage. It also includes use of the shared
SSL certificate, directory encryption and a choice of OsCommerce, Zen or Cube
shopping cart software.
In contrast, the e-commerce specific package costs $21.95 per month, meaning
it isn't for the faint hearted. However, in exchange, customers receive 1,000GB
per month of bandwidth and a staggering 50GB of storage. The same e-commerce
software and features are also included. The stand out feature of this account
is the sheer amount of disk space you receive, making it perfect for larger
stores with many products.
SiteGround — The Best Budget
Plan SiteGround is virtually unbeatable when it comes to price for an
e-commerce plan. For $5.95 per month, you get 40,000MB of Web space and 900GB of
monthly bandwidth. They will also install (free of charge) OsCommerce, Cube or
Zen shopping cart software for you, making it very easy to get up and running. A
free, shared SSL certificate is included along with a huge range of other
features.
If budget plays a big part in the final decision, then SiteGround is probably
the best choice for you. It is also a good choice if you have little or no
knowledge of how to install shopping cart software or how to integrate payment
systems into your site.
The Bottom Line: E-commerce Hosting E-commerce hosting does not
need to be expensive but it does need to offer the appropriate features.
OsCommerce is an open source shopping cart so can be installed on any compatible
server, however, using an e-commerce hosting plan can mean that the software is
installed for you at no extra cost. Some hosts even provide payment gateway
software for no extra fee. Your exact requirements as well as those of your
online store will determine the best choice for you.
About the Author Matt Jackson, making his debut on ECommerce-Guide.com, is a new media copywriter
specializing in crafting Web site content. |